5 Basic Tips to Facebook Marketing for Small Businesses


Are you running a small company without much marketing support?

No worries.

You can still run social media marketing campaigns, on your own, by reading up enough material on the same and ensuring its smooth execution.

But then, no matter what, try Facebook Marketing, first and foremost.


Because there are about 1.04 billion daily users on Facebook, I repeat, 1.04 billion daily users.

And nearly 580 million are connected to American business. So, imagine the kind of traction you could generate for your online store by including Facebook in your marketing mix.

As a small business owner, if you are still trying to figure out how Facebook marketing works, check out some ideas here:

#1.  Build a Tip-Top Business Facebook Page

First and foremost, make sure all the nuts and bolts of your Facebook Page are in place.

First, you want to make sure your page is ready to be seen. Are you maximizing the branding power of the Facebook Fan Page?

Some key areas to focus on:

  • Profile Picture
  • Cover Photo
  • Regular Posts
  • Videos
  • CTA button
  • Verification Badge
  • About Section
  • Custom URL

The space offered in your profile and cover photo should be exclusively used to show off what your business is all about. More importantly, your about section should to the point and reflect your mission and vision.

Okay, you need to add some actionable videos as well. If you think videos could wait, think again. Because people love watching videos over reading these days, for the uninitiated, Facebook users watch live videos 3x more than pre-recorded videos. And the ideal length shouldn’t go beyond 1 minute.

The best part? You could use videos as cover photos these days. The dimensions are the same as the cover photo, and it could be somewhere between 20 to 90 seconds long.

Wondering what sort of video would be good enough to replace your cover photo? Start stalking.

Check out a Facebook Business Page Guide for more information.

#2. Copy and Tone of Posts should Match the Audience Taste

Before coming up with your first Facebook post, know who your target audience is. This will enable you to settle on the tone and voice of your Facebook posting.  In all probability, you will have already figured this out, while building your business website, in the form of buyer personas.

Make the most of this information while creating content for Facebook. One way out is to be in the shoes of your target audience 24/7/. Hang out with them. Get inside their heads.

This is will help you create content that totally resonates with them. Also, you could click on “People” under the insights section of your Facebook page to see if your page is reaching the desired audience.

#3. Experiment with Different kinds of Posts

Once your Facebook Business Page is complete and you have a fair idea on the tone and voice of your postings, the next step should be to think about the content types. Think about it this way. What could make your posts engaging?

  • Questions
  • Statistics
  • Contests
  • Tutorials
  • Photos
  • Videos
  • Behind The Scenes
  • Product Demonstration

In addition to sharing regular posts, you could also experiment with behind-the-scenes content to capture more eyeballs.

You could also associate with charitable causes. For instance, Michael Kors donates 50 free meals to children if you take a selfie wearing its free Watch Hunger Stop tees.

This is an ideal way to engage with your customers. GoodFirms has listed top social media marketing companies to help you come with precise Facebook postings that could help you draw more eyeballs to your post.

#4. Keep an Eye on Analytics

Once your posts are up and running, it’s time to see how they are performing.  For this, visit the “Insights” tab of your page manager.  In Facebook insights, you can check out your recent posts’ reach and engagement. This will help you come up with more relevant posts on this platform.

#5. Use Paid Promotion 

Nope, you don’t have to spend so much on your marketing budget to increase your business Facebook Page’s reach. There are different ways to boost your paid promotion’s reach. If a post is already doing well on your website, you could promote that by just paying $20.

When promoting a post, you need to take into consideration the Location, Interests, Age, Gender and so on to make sure they reach only the right audience.

Even Facebook can help you develop ads to meet your business goals. You can also use paid promotion to share your Fan Page with a broader audience.

Any more ideas on how small businesses could make the most Facebook Marketing? Share them in the comment section.