4 Tips to Avoid Your Emails Ending Up in the Spam Folder

  • Did you know that 88% of emails are now flagged as spam? It’s not uncommon to see your email end up in the spam folder. However, there are some simple steps you can take to make sure your message gets delivered and read! Here are four helpful tips on how to avoid your emails ending up in the spam folder.

Avoid spam by following Gmail’s guidelines

Gmail is one of the most popular email services out there, and it’s widely used by businesses. With that said, Gmail has some guidelines in place to ensure emails don’t get marked as spam.

First and foremost, avoid using too many sales or marketing terms in your email. That includes keywords like “free trial” and “free offer.” Keep in mind that these words are often seen as spammy when they’re overused by many marketers.

Second, make sure to include a valid link in your email body text instead of just a URL. This will help your recipient easily track where the link leads them from the email.

Third, make sure you have a clear call-to-action that is relevant to your business. If you want people to sign up for a free trial of your product, make it clear what happens after they sign up!

Finally, make sure you use an appropriate subject line for your email! It should be descriptive and enticing so it grabs readers’ attention without being overly promotional.

Use a subject line that captures the recipient’s attention

If your email is going to be sent to a large number of recipients, you need to make sure that it’s not only easy for the recipient to read, but also captures their attention. One way to do this is by using a subject line that captures their attention.

For example, let’s say you’re sending an email about a new wine tasting event and you want all attendees to RSVP. You could include “Wine Tasting: RSVP” as the subject line of your email. This would help people who signed up for the event and those who didn’t know about it find out about it easier and more quickly. 

The subject line should also be relevant. If someone does end up receiving your email in their spam folder, they won’t have any idea what the email was about if it has something like “How are you today?” as the subject line.

Pay attention to your email address

The first step to avoid your emails ending up in the spam folder is to make sure you’re using an email address that’s not likely to be flagged.

A good email address will make it easy for you to identify and filter your communications, like @gmail.com or @aol.com. These types of domains are easier to remember and use, making them less common targets for hackers.

Additionally, choosing a shorter, more memorable email address like “jenny@jennywithoutanh” can help you get your message read and delivered more quickly.

It’s important that the email is easy for people to find information about your business when they contact you, so keep in mind what words or phrases are most commonly used in your business’s name when choosing an email domain name.

If you’re going to send emails regularly, make sure you learn how to verify an email address before sending an email so you won’t end up ruining your domain reputation.

Personalize your message

Personalizing your email will help keep your messages from being flagged as spam.

If you’re sending an email to someone you’ve never met before, it’s a good idea to personalize your message. This can be done by including the person’s name in the subject line and/or the body of the email. They will know that you’re reaching out specifically to them, and they’ll appreciate that you took the time to do so.

The same goes for following up with former clients or customers who have already purchased from you. By personalizing your message with their name, company, and contact information, you’ll encourage them to open and read your email rather than automatically deleting it without giving it even a glance.

Additionally, try making sure your personalization is specific and relevant. An example of something that might work well would be “We’re sorry we missed our appointment – any chance we could reschedule?”


In order to avoid ending up in spam folders, you’ll need to place a priority on personalization and validation. This means making sure your emails are personalized and sent in a way that is not spammy. These strategies will help keep your business in the inboxes of potential customers.