Building and keeping client trust is important in every industry. It is even more important with digital marketing where rapidly changing strategies and complex data make short-term value quite difficult to demonstrate. Fortunately, there are easy ways to build client trust via digital marketing.
Following are 5 simple ways to build client trust with your digital marketing:
Update Your Website Imagery and Design
In recent years, website design has moved away from bells and whistles and embraced simplicity. Most successful websites focus on the basics. These are the sites that create a more enjoyable experience for the users as they are easier to navigate.
If your site features old imagery and design, then it is recommended that you update it to make it clean and more engaging. It is the key to building client trust. Update the website’s design but focus on the essentials. Try to minimize your visitors’ options and focus on highlighting your products, content, and ads. Use only the imagery that needs to be there and nothing more.
Create an About Page That Describes Your Skill Set
Trust is essential to buyers. Before making any purchase, they want to make sure that they will be getting what they are about to pay for. This is where your About page comes in.
Unlike your product, services or landing page, your About page tells visitors and potential customers why they should trust you. It builds your credibility. Use this page to demonstrate your skill set, experience, and credentials. You can also add any licenses, awards, customer testimonials, etc. to build your credibility.
Establish a Social Media Presence Where Your Customers Spend Time
You need to identify the right social media platform where the majority of your target audience is present. When you have established a great brand presence on one platform then consider expanding to your next social platform.
One great way to establish which social media platform to start with is to survey the preferred social media platform of your target audience. You could send this out by an email to customers who have opted in to your email ist.
Once you have established a social media presence, monitor your posts and engage with your customers on regular basis, respond to their comments, ask questions, participate in discussions, and thank them for sharing your content.
Feature Reviews in Your Social Media Posts
Let your satisfied customers do your digital marketing for you by featuring their reviews in your social media posts. Reviews are powerful tools because potential buyers are more likely to be open to a product review and assessment when it comes from a loyal customer. In fact, most of the customers trust online reviews as much as a personal recommendation. So, featuring reviews in your social media posts is one of the best ways to build client trust.
Respond Promptly to Customer Inquiries on Social Media
As well as listening to your customers on social media, you also need to promptly respond to customer inquiries. This will let your customers know that you care about them and are invested in their customer experience with your website. If you’re short on time and too busy to respond to each customer inquiry yourself then you may want to consider working with a social media marketer. They can help you respond to customer inquiries fast to build up a positive relationship with your customers.