All posts in Marketing

Though the definition of cold emails may seem obvious, it is important to understand what separates cold emails from other marketing tools

If you run a business or are in the professional world, it’s very likely that you’ve heard about cold emailing before. Though it’s a well known and common practice, there is still a lot of underlying confusion as to what cold emails are and are not. So, even if you’ve been considering integrating a cold email campaign into your sales plan — or are just plain curious — keep reading to find out what cold emails are and how they should be used. read more

The real estate market is interestingly competitive. Home buying and selling require top-tier expertise and professionalism. Research estimates that 87% of home buyers purchase property via a realtor.

As a real estate agent, drawing potential clients is primarily your responsibility. How you market yourself determines how far you go in closing successful transactions. An effective marketing strategy fundamentally dictates the business progress. read more

Marketing is by far considered as one of the broadest fields. It’s a field where you have several career opportunities. Students may have the same qualification but are able to go into different professions. However, even though now you can simply go to the web, type, “help me do my homework,” and get your assignments done easily, business marketing is an intrusive course to study. Therefore, why should you study marketing? read more

Advantages of Influencer Marketing

Influencer marketing has far more market advantages than more traditional forms of advertising. It increases the credibility of your brand in a personal and professional manner online. It showcases product usefulness and breaks through the myths about products that propagate on review board sites. The public sees it as a far more honest form of advertising than traditional commercials or online ads. It also increases company and brand visibility on search engines. All of these advantages come together to make influencer marketing an extremely useful tool for increasing a brand’s online footprint and sales.

Building an Effective Influencer Marketing Strategy

The first step toward putting together an effective influencer marketing strategy is the selection of influencers. The influencers you choose to work with will promote products on the most popular social media sites for your target audience. You won’t make much progress if your products, for example, are primarily for people 20 to 30 years old, and older and younger age groups are the ones that frequent the social media platforms your influencers use.

Make sure your influencers focus on recorded video and live video content since social media platforms tend to prioritize showing those sorts of posts above all others. Find out when activity on the relevant social media sites is at its peak, so your influencers can post when the largest possible number of users can see them.

Succeeding as a Social Media Influencer

The most successful social media influencers have a few things in common. They have a deep understanding of the products and brands they market, including their histories, advantages, and the customer groups they target. They use graphic design, video editing, and storytelling to create an emotional connection between would-be customers and the products they showcase. They also have strong public speaking skills and favor video posts.

Finally, they have a deep understanding of behavioral psychology. If an influencer understands why customers react the way they do to different forms of market stimuli, they can tailor their work to be far more effective than it could be otherwise. It is vital to diversify the social media platforms you operate on, so you can reach and influence the largest possible customer base.

Influencer marketing success is built through implementing effective strategies, like the ones listed above. Companies and influencers that following these guidelines are far more likely to succeed than those who do not. Take advantage of these tips, and you’ll find yourself in a stronger position in terms of market influencing than you would have been otherwise.

You may want to work with an agency, where you pay for professionals to manage and implement part or all of your online strategy for you.

Or, you may prefer to opt for digital marketing consultancy, whereby you work with the professional to devise and implement your strategy effectively. You might be thinking ‘oh but that involves more work’, but actually, the value you receive from the service is far greater. You can use the knowledge and expertise you have gained from your consultancy to positively influence your future strategies and overall success!

What’s more, you may not need support in every aspect of managing your online presence, but that’s fine – you can use your time with a digital marketing consultant as you wish.

If you find a skilled and experienced digital marketing consultant, every penny you invest in their time will no doubt be completely worth it.

Let’s see how consultancy can help you to improve every aspect of your business’ digital strategy.

Search Engine Optimisation (SEO)

 SEO is arguably the most important part of any digital marketing strategy. You might have a beautiful and easy-to-use site, but if no one knows you exist, what’s the point?

Unfortunately, the SERPs these days are like a minefield, it takes serious hard work, time and patience to get yourself noticed. On top of this, even once you have reached a top position, Google’s algorithms change practically every day, so rankings will fluctuate all the time.

Having a professional who is trained in SEO and clued up on all the strategies and tasks involved in improving your rankings will take a lot of the pressure and worry away. As well as helping you to gain an understanding of how Google rankings work, what to do to boost your position and what not to do, they can put your mind at ease about any delays in ranking or sudden fluctuations. Plus, the great thing about consultancy is you can take on board everything they know and use it to benefit your future strategies.

When considering investing in consultancy services, don’t settle for anything less than the best. Bigfoot Digital offer a professional digital marketing and SEO consultancy service, where they share their years of experience and a plethora of expertise with a wide range of clients. Their methods always prioritise ROI and are completely results-focused, so you know your money is going to bring you conversions.

 Conversion Rate Optimisation (CRO)

 CRO should go hand in hand with your SEO strategy, as if your site is not converting, all your other efforts go to waste. A digital marketing consultant can use their experience and knowledge of how to optimise conversions to analyse your site and provide valuable advice on any potential improvements/changes that need to be made.

It is highly useful to have an external perspective for this part of your online strategy, as you and your employees will have a deep knowledge of your desired customer journey already, meaning you may not spot any obstacles as easily. It is all well and good having a site that looks the part, but usability is essential. A consultant will be able to identify any potential issues and you can learn how to do the same, as you should always have a CRO strategy on the go.

 Social Media Marketing

 Online marketing consultancy can also help you to develop and implement an effective Social Media Marketing strategy. Practically everyone is on social media these days, and businesses are utilising it to engage with potential clients and build their brand reputation. Don’t miss out!

Work with a consultant to identify your brand persona and get started. Do you want your brand to be seen as light-hearted and fun? Or does your service require a more mysterious and formal aesthetic? Social media marketing professionals can use and share their skills to help you pinpoint who your brand is and what you will offer people through your engagement. You should always stay consistent when planning and putting into action your social media marketing.

 Pay Per Click (PPC) Ads

 What more can a digital marketing consultant do, you may ask? Well, if you find the right one, a lot more. PPC ads are a great way to boost your online presence by allowing you to place ads on social media or Google itself.

Having a digital marketing consultant to assist you with the process of planning, writing and putting into action your ads is a surefire way to ensure that they bring you success. This way, you hopefully won’t waste any money on your ads and you can learn tips and tricks for your future ad campaigns! When it comes to Facebook, in particular, can be picky with the types of ads that they allow, so it is worth working with a professional to make sure that your content doesn’t go to waste. Plus, if your ads are repeatedly rejected it can harm the likelihood of them targeting the right people in the future.

 Content Marketing

 What else can they do to help? You may have members of staff that produce high-quality and valuable content for your site, but a digital marketing consultant can advise you on writing content that ranks on Google and really sells.

To help you tackle this, a good consultancy service should guide you to gain a deep understanding of what it is that your target market really want to see online and assist you in producing content that delivers just that. A consultant can also benefit you by advising how to improve and optimise your existing content for SEO and CRO purposes.

This is by no means an exhaustive list of what a digital marketing consultant can do for your business. However, as you can hopefully see, it is worthwhile investing in some time with a professional to benefit your existing and future digital marketing strategies.

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There is a great value for PPC in Digital marketing. Other than existing marketing tools, PPC stood as the best online marketing technique. It is a process of making the ad go online and is paid when a person clicks on it. For those people who use search engine regularly, PPC can be an easy and better way. PPC allows attracting the exact audience by mentioning the exact keywords and description. When someone clicks on the ad, then it is paid.

Using Pay Per Click(PPC) advertising, there are several benefits. PPC is an added value of Google Adwords. Naturally, PPC is a quick process and works comfortably with other channels for marketing. It has a positive and major impact on any type of business. If any individual or business is not making use of PPC marketing, valuable traffic and profit will be lost.

Here are some relevant benefits of PPC advertising for any business.

1. The fastest approach for gaining targeted visitors

For any online business, traffic is treated to be the first step, traffic here refers to the targeted traffic that means only potential customers are to be focused more on generating sales and leads to the business.

For that SEO is one of the best processes in online marketing for targeting the traffic, but it takes a few time that could be revamped by using PPC.

With Google AdWords, it is easy to select the most appropriate keywords to include in the ad and that ad should appear on the top list of Google search results. With many demographic features of Facebook, it is easy to reach the most targeted audience.

But many businesses make a huge profit through online PPC. Their major success is gained by having quality products, highly optimized campaigns on PPC. Although, these terms cannot be maintained from the beginning of the business. SEO alone cannot help in increasing the business growth, so use instant PPC marketing for achieving organic results.

2. Trackable and Measurable

PPC is always easy to track and measure. With a combination of Google Analytics with Adwords tool, it is easy for the use by anyone who has some knowledge of both the tools. High-level impressions, conversions, and clicks are seen when PPC is used.

With PPC, statistics are shown on how campaigns are performing and the type of traffic they are receiving and the expected results.  For analyzing the traffic to any dedicated pages on the website, it becomes easy to track clearly the conversion graph using Google Analytics. Sales happen easily and instantly with this type of marketing.

3. Works comfortably with other channels

PPC online advertising is treated as the best marketing strategy and it is comfortable to work with other marketing channels. While doing dynamic search ad campaigns, PPC enables to find the best keyword that targets the long-term SEO. For local SEO to drive customers to doorsteps or enable enquiries from the customers who are looking for services and products.

PPC helps to strengthen the mobile marketing and helps to make more installs for mobile marketing. With PPC, it is easy to get a number of email signups and improve the email marketing campaigns.

4. Suitable for any budget

For all the small businesses, it is suggested to choose PPC online advertising for developing their brand and grow their business. Campaigns on PPC can be profitable because they remain within the budget of any small business. And they don’t have any cost controls over campaigns. For any financial situations, a PPC campaign can be varied accordingly with respect to the size of any business.

5. Numerous targeting options

For brand exposure, many advertisers involve multi-layered targeting approach in Adwords to ensure full coverage across the other targeting types.

Targeting can be done through running ads, text ads, remarketing the past behavior, concentrating more on demographics over display network.

By going back to the goal conversation for any business, it might be a best practice and can set expectations with respect to the cost-per-click per acquisition by comparing with various targeting methods. The best benefit of PPC is, reaching out to the people who aren’t in the audience can also be targeted and help in developing the brand awareness.

6. It acts as an Integral part of any Marketing Campaign

PPC acts as the base of a complete marketing campaign. It provides an insight into what will work fine while creating a website. It helps to optimize the website for many search engines and denotes which keyword is best to attract more customers. It pushes to collect email addresses for the future use. It also helps in retargeting the campaigns.

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