Though the definition of cold emails may seem obvious, it is important to understand what separates cold emails from other marketing tools
If you run a business or are in the professional world, it’s very likely that you’ve heard about cold emailing before. Though it’s a well known and common practice, there is still a lot of underlying confusion as to what cold emails are and are not. So, even if you’ve been considering integrating a cold email campaign into your sales plan — or are just plain curious — keep reading to find out what cold emails are and how they should be used.