- Did you know that 88% of emails are now flagged as spam? It’s not uncommon to see your email end up in the spam folder. However, there are some simple steps you can take to make sure your message gets delivered and read! Here are four helpful tips on how to avoid your emails ending up in the spam folder.
Avoid spam by following Gmail’s guidelines
Gmail is one of the most popular email services out there, and it’s widely used by businesses. With that said, Gmail has some guidelines in place to ensure emails don’t get marked as spam.
First and foremost, avoid using too many sales or marketing terms in your email. That includes keywords like “free trial” and “free offer.” Keep in mind that these words are often seen as spammy when they’re overused by many marketers.