While gathering leads and marketing your product to new clients can be an important part of getting the word out there about your business, how you choose to onboard you customers can be even more important when it comes to establishing quality relationships with them. In order to make sure that you are creating loyalty from your customers, you want to have several items in place that will allow them to feel confident in choosing you and your business.
Here are some processes you should consider having when you want to have a positive relationship with your customers.
Have a kickoff call with your team
Before you even think about addressing any concerns or questions your customers might have, you’ll want to sit down with your team and talk about the potential challenges that your company might face. Make sure that everyone is well aware of what the client is looking for and the results they are expecting, as well has the steps needed to get there and if there needs to be any foundational work put in place before the onboarding starts.
Go over any technical issues
Technical issues could refer to a number of different problems that you could face when working with clients. It could refer to any work they have done with previous companies that needs to be reworked, or any communication issues that you see presenting themselves during customer onboarding. By doing a quick run-through, you can see if everything is in order and make sure that your new clients have access to the correct software and files that they will need.
Train your staff
Your team should be aware of the challenges your clients are facing and the reason they chose you as a company. They should know exactly how to help your customers and whether or not there are any concerns or extra information they should be aware of when speaking with your new client. This personalization can go the extra mile when you’re trying to develop a positive relationship with clients, and it can also help your staff to know how they should approach a certain set of problems.
Have a kickoff call with your customers
Now that you have talked with your team about how you are going to approach working with your customers, it’s time to get them on the phone and talk about how you are going to proceed. This planning can be essential when it comes to creating a positive relationship with your customers and so you can see what their main priorities are when it comes to working with you. Make sure you take time to answer any questions they might have and if you can assure them that you are on top of any concerns.
In summary
When you put a process in place to onboard your clients, you are more likely to see a higher rate of satisfaction and start your partnership off on the right foot. When it comes to making sure that your customers stick around, a quality onboarding process can set great expectations for future collaborations.
