Search engine optimization, or SEO, allows businesses to drive more organic traffic and make more sales by boosting search engine rankings. According to recent data, 82 percent of businesses have reported success using SEO, while 42 percent believe that the effectiveness of SEO is significantly increasing.
As a result, SEO is becoming the new wave in online marketing. With that in mind, here’s how you can create relevant content and build a reputable online presence.
Post regular and relevant content
The average customer can distinguish between content written for customers and content written to influence search rankings. Although it may be tempting to do otherwise, content should always be written for customers.
To boost rankings while tailoring content to customers’ needs, make sure to post regular and relevant content across all social media channels. Content can range from blog posts and shared articles to pictures and videos.
It’s important to keep in mind that different types of content should be posted across each social media platform. To ensure that content is being uploaded on a consistent basis, create a Google calendar account. Depending on the social media platform, you may opt to post content more or less frequently.
For instance, posting on Facebook once a week is sufficient, while Twitter should be updated at least daily. Scheduling dates to post content on each platform will create a regular stream of viewers interested in your content.
Practice link building
Link building involves linking anchor text to a high authority, high-quality outside source. Link building is a great way to improve rankings, even when your content is primarily written for customers.
To practice link building, start by introducing your source using quotation marks. In the same sentence, link your anchor text to its source. Your hyperlink should stand out against the rest of your text and be easy for viewers to find. Hyperlinks are typically highlighted using blue-colored text and underlining.
Link building is an extremely effective method to use when practicing SEO. Search engines analyze data to be sorted into indexes. Links to high authority websites tend to rank higher in searches. For instance, if you’re a personal injury lawyer, linking to a reputable law website can significantly boost your rankings.
Although link building may seem simple, mastering quality link building can be difficult, even for experienced SEO experts. To optimize your search rankings and integrate quality link building, consider investing in professional SEO services. Professional SEO companies offer customers personalized services while keeping their best interests in mind.
Optimize your website
Creating a website that’s user-friendly and easy to navigate is another simple way to build an online presence and increase activity on your website. To make your site more user-friendly, create a sidebar consisting of links leading to commonly searched information.
You may want to include an “about” page for users to learn more about your business, or a “frequently asked questions” page so they can easily resolve issues. In addition, every business should have a “contact” page with an email, phone number, links to social media, business hours, and location.
Another way to boost your search rankings is to make your site mobile friendly. Sites that are accessible on both desktop and mobile devices have a tendency to rank higher in searches.
Search engine optimization is an effective marketing strategy to promote business growth and drive organic traffic. As a result, businesses are beginning to allocate more of their marketing budget toward online marketing.