There are plenty of methods of marketing your business. However, one could argue that there is no method more effective than SEO. We are going to assume that you already have a rough idea of how SEO works, so let us teach you why you should focus on SEO for your business.
Most people will find you through the search engines
It doesn’t matter what you do. Nowadays, the vast majority of your potential customers and clients are going to find you through search engines. If you can’t be found in the searches, then you won’t get their business. Simple as that.
SEO will help you to get ranked as highly as possible for keywords related to your business. Search engines are the new phone directory, so you best make use of them!
It is more affordable than paid advertising
There are two ways you can appear at the top of the search results:
- Paid advertising
- Search engine optimization
Obviously, when you invest in paid advertising, you will be paying for every single click on your link. The costs of this can add up rather quickly. The cost is going to be neverending too. You will always be paying the same amount per click, no matter what you do.
Obviously, you need to pay for an SEO service. However, if you factor in this cost, you will find that the cost of climbing to the top of the searches and the cost per customer acquisition is going to be far, far lower than PPC advertising. This can increase profits for your company. In fact, you may even see an increase in the number of people landing on your website. After all, some people tend to skip clicking adverts.
It is a long term strategy
SEO is the only long-term marketing strategy. You will need to keep paying for your SEO, of course. If you slow down, you may lose your rankings in the searches. However, once you are ranked near the top, it can be tough to knock you off that spot as long as you continue doing your SEO (remember; the longer you do it, the lower your cost per acquisition becomes!). When you commit to SEO, you are committing to gaining traffic over many, many years.
Your campaign is ever expandable
Once you are ranked at the top of the search engines for your chosen key terms, that campaign can be switched to maintenance mode. The sales can continue to roll in through those keywords, and your SEO expert can target new ones. As long as you continue to pay your SEO expert, you will see that the amount of traffic that you are generating continues to go up….and the amount you are paying will always stay the same. Honestly, it is remarkable just how cost-effective SEO becomes when you do it properly.
Remember; you will only be able to enjoy these benefits if you work with a quality SEO company. Make sure that you do your research in order to ensure that you end up with the best of the best.